Anita Dewan is a seasoned marketing leader with over three decades of expertise in brand strategy, product innovation, and business growth across diverse industries, including personal care, food, beverages, and financial services. She has a proven track record in developing and executing high-impact marketing campaigns, launching new product categories, and driving sustainable business models that enhance brand visibility and market competitiveness. Her expertise spans consumer insights, go-to-market strategies, and omnichannel marketing, ensuring long-term business success.
At Rich’s India, Anita spearheads product innovation, market expansion, and brand positioning initiatives. Her role extends beyond traditional marketing, leveraging project management, cross-functional collaboration, and process optimization to oversee regional and country-level initiatives with precision. She is recognized for her strategic leadership, performance-driven approach, and ability to streamline operations, consistently exceeding predefined performance benchmarks.
Anita’s career includes leadership roles at Ferrero India, Bharti AXA, Johnson & Johnson, and L’Oréal, where she gained in-depth knowledge of market dynamics, competitive strategy, and consumer behavior. She holds an MBA from Mumbai University, further reinforcing her expertise in business strategy, marketing analytics, and organizational leadership. With her results-driven mindset and data-backed decision-making, Anita continues to drive brand growth, customer engagement, and market leadership.
