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The Pumpkin Spice Craze

BUFFALO, N.Y., Jan. 19, 2016 – With the pumpkin spice-flavored food craze showing no signs of stopping, Rich Products Corporation has created a new lineup of desserts and sweet goods designed to prepare in-store bakeries for the next anticipated wave of consumer demand later this year.

Just in time to help its bakery customers get ready for the fall run on everything pumpkin-flavored, the company has developed a special portfolio of pumpkin spice-flavored items that includes Jon Donaire Praline Cheesecake, cake donuts, cookie dough, fully finished variety cake, uniced cupcakes, Bettercreme® Whipped Icing, and the Our Specialty™ Sweet Middles cookies.

According to a recent study, sales in the U.S. of pumpkin-flavored food products hit $361 million in 2014 – an increase of 79 percent since 2011.

“The pumpkin spice flavor long ago transcended its original role in the coffee space,” explained Courtney Erickson, an associate marketing manager for customer shopper marketing in Rich’s In-Store Bakery & Deli Division.

“With demand for a variety of pumpkin spice-flavored products at an all-time high and continuing to grow, consumers have made it clear they want more from this distinctive taste, especially when it comes to their fall traditions,” Erickson said. “By infusing popular bakery treats that consumers already know and love with on-trend pumpkin spice flavors, Rich’s is providing in-store bakeries with more opportunities for incremental sales, through this new mix of offerings that have built-in relevance for their key audiences.”

Beating the Fall Rush

While the market for pumpkin spice products typically hits its peak in the fall, the key selling season each year has been pushing the calendar in both directions, Erickson pointed out.

“Nearly 20 percent of all pumpkin-flavored food items are now introduced to consumers in August, well before the official start of fall,” she noted. “Each year, the demand begins a little earlier and lasts a little longer, contributing to stronger sales. We’re already helping customers place orders for our new pumpkin spice-flavored lineup, so they won’t be caught off guard a few months from now.”

Bakery operators interested in reserving Rich’s new line of pumpkin spice products for the fall rush should contact their Rich Products Corporation sales representative.

About Rich Products Corporation

Rich Products Corporation is a global food company defined by innovation and renowned for imagining what’s possible. With more than 2,000 delicious products found in kitchens and bakeries around the world, Rich’s continues to expand within the global marketplace across six continents. As a leading, worldwide supplier to the foodservice, in-store bakery and deli, and retail marketplaces, Rich’s is regarded throughout the industry for its food ingenuity and for its commitment to customer solutions that raise the standards for delicious and unique tastes, quality and convenience.

Its strong global presence in more than 100 countries is characterized by a variety of innovative products that satisfy unique local preferences and are specifically customized for each region. Rich’s annual sales now exceed $3.5 billion and the privately held, family-owned company employs more than 10,000 associates around the world.

Additional company information can be found online (, on Facebook (Rich Products), on LinkedIn (Rich Products Corporation) and via Twitter (@RichProducts).

To learn more about Our Specialty Sweet Middles, visit

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